Making games has always been a hobby project for Tastygraph, but he has plans to change that. He's put a lot of thought into what it takes to make sure that when you release a game, it has a chance to be seen and discovered by players.
Rob is an expert on gamification and works at IE Business School in Madrid. He is involved with the various projects that they make around gamification and also teaches at the school. We talk about what gamification is exactly, how and why you'd use it in both education and business. And we also get into the ethical aspects of gamification.