Focus on the soft skills | Matt Demers social media manager for Evil Geniuses

The guest in this episode is Matt Demers who's the social media manager for Evil Geniuses. One of the biggest and most well-known organizations in esports.

Matt talks about a lot of things not just related to esports but to the gaming industry in general.

Although Matt is working with social media now, he's previously been a journalist and even tried his hand at streaming.

For me the key takeaway from the conversation was this: Work on your soft skills - meaning the stuff that'll make you better and more diverse in the field of your choice.

Buying a better computer for streaming or buying expensive software won't necessarily help you reach your goals. But spending money on becoming more entertaining or learning how to actually use that software gives you a clear edge.

Focus on the soft skills | Matt Demers social media manager for Evil Geniuses


Focus on the soft skills | Matt Demers social media manager for Evil Geniuses


Matt Demers social media manager for Evil Genuises Twitter: @mattdemers Instagram: @mattdemers Twitch:


We talk about the role of the journalist in video games today, and content creators on a broader scale. How the current model of free content paid for by ads and sponsorships is not very solid and certainly not scalable. For Matt this meant that he couldn't see himself as a games journalist in the long term.

While he was taking his bachelor in journalism, Matt spend his free time watching Heroes of Newerth matches and later on League of Legends and he realised that the esports industry would need professional journalists.

So he started focusing on esports both as a writer and a streamer. After quitting a job at a software company, he started freelancing in esports. While that didn't exactly make him rich, it gave him experiences and connections in the industry. At the same time Matt was very conscious of adding more than just writing to his skillset. He took courses in Photoshop in order to make GIF's for social media with technical analysis of tournament games.

Eventually though he chose a more traditional employment with Evil Geniuses in order to stay healthy.


Super Mario World

Teenage Mutant Ninja Turtles: Turtles in Time

Super Metroid

Heroes of Newerth

Dota 2

League of Legends


Evil Geniuses

theScore esports

OG Dota

Fly vs n0tail:

Nintendo Power

TSM (Team SoloMid)


Azubu (now defunct)


Johan "N0tail" Sundstein

Tal “Fly” Aizik

Gustav "s4" Magnusson

Andreas Franck "Cr1t-" Nielsen

Hideo Kojima




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Published 7 months ago