Focus on the soft skills | Matt Demers social media manager for Evil Geniuses


Focus on the soft skills | Matt Demers social media manager for Evil Geniuses


Matt Demers social media manager for Evil Genuises
Twitter: @mattdemers
Instagram: @mattdemers


We talk about the role of the journalist in video games today, and content creators on a broader scale. How the current model of free content paid for by ads and sponsorships is not very solid and certainly not scalable.
For Matt this meant that he couldn’t see himself as a games journalist in the long term.

While he was taking his bachelor in journalism, Matt spend his free time watching Heroes of Newerth matches and later on League of Legends and he realised that the esports industry would need professional journalists.

So he started focusing on esports both as a writer and a streamer. After quitting a job at a software company, he started freelancing in esports.
While that didn’t exactly make him rich, it gave him experiences and connections in the industry.
At the same time Matt was very conscious of adding more than just writing to his skillset.
He took courses in Photoshop in order to make GIF’s for social media with technical analysis of tournament games.

Eventually though he chose a more traditional employment with Evil Geniuses in order to stay healthy.


Super Mario World

Teenage Mutant Ninja Turtles: Turtles in Time

Super Metroid

Heroes of Newerth

Dota 2

League of Legends


Evil Geniuses

theScore esports

OG Dota

Fly vs n0tail:

Nintendo Power

TSM (Team SoloMid)


Azubu (now defunct)


Johan “N0tail” Sundstein

Tal “Fly” Aizik

Gustav “s4” Magnusson

Andreas Franck “Cr1t-” Nielsen

Hideo Kojima




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